Holiday Hum: Ups and Downs; Holiday Bestsellers
Naomi Chamblin, owner of Napa Bookmine in Napa and St. Helena, Calif., reported that the season began with a "very strong" Thanksgiving weekend. While the following week "fell off a bit," November ended strong for all three Bookmine locations. For December, things are a bit down for Bookmine's two "tourist-supported" locations, but the more local spot is up. The cafe, which is located in the largest of the locations, is "thriving with all the bookstore traffic."
Chamblin reported that Taylor Swift: A Little Golden Book Biography by Wendy Loggia and Elisa Chavarri continues to be a hit after being at the top all year. The Creative Act by Rick Rubin and Lessons in Chemistry by Bonnie Garmus have proved to have "long selling lives"; other popular titles include Fourth Wing and Iron Flame, both by Rebecca Yarros, Don't Let the Pigeon Drive the Sleigh by Mo Willems, and No Brainer by Jeff Kinney.
Asked whether anything has been difficult to keep in stock, Chamblin said that Liz Cheney's Oath and Honor has "a big waiting list." And while Iron Flame has been in high demand, the store has been able to stay ahead of it thanks to a "pretty large order."
The store's cash flow has been "pretty tight" after Bookmine's flagship location moved this summer, Chamblin noted, and because of that the store has been "going deep" on "true blue, always-a-hit" gifts like Jellycats, Blue Q, and Ooly. Next year Chamblin plans to experiment with new gift lines, draw in more customers through the cafe, and make the store's exterior presence more eye-catching. She added: "I feel this is a difficult time for many small business owners and I find comfort that we are all in this together."
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In Washington, D.C., East City Bookshop saw a strong Small Business Saturday that was "about on par with last year," reported owner Laurie Gillman. Given the extra time between Thanksgiving and Christmas this year, Gillman thought there might be a bit of a lull after Thanksgiving. Instead, "things picked up really quickly," and the store has been steadily busy with "some really big spikes on Saturdays."
So far the store is up compared to last holiday season, with Gillman noting East City Bookshop hosted an after-hours "holiday soiree" on November 30 that "set a really good tone for the holiday season." Major sellers include The Wager by David Grann, The Heaven & Earth Grocery Store by James McBride, Tom Lake by Ann Patchett, Iron Flame, North Woods by Eleanor Catton, The Fraud by Zadie Smith, and Demon Copperhead by Barbara Kingsolver. Remarked Gillman: "I guess those aren't big surprises!"
The store has faced a few minor supply-chain issues, but nothing "really disruptive." North Woods was briefly unavailable, but the reprint happened quickly. There was also a problem with UPS deliveries, where three days' worth of shipments arrived all at once. The "biggest disruptive factor," however, has been bad weather, which has led to a lot of shoppers placing pick-up orders online rather than browsing in-store. --Alex Mutter