The Whispering Shelf Coming to Indianapolis, Ind.
The Whispering Shelf, a new and used bookstore with titles for all ages, is opening this spring in Indianapolis, Ind.
Rendering of the Whispering Shelf |
Store owner Lena Burt, whose background is in social work, is eyeing a soft opening date of April 20, followed by a grand opening on Independent Bookstore Day. The 2,200-square-foot store will have around 1,950 sq. ft. of selling space, with inventory split between two rooms.
The smaller of the two rooms will contain all fiction, along with a children's corner. The larger room will have a "living room space" with a couch, two chairs, and a coffee table, where Burt hopes customers will "sit and stay a while." And although the store won't have a cafe, there will be a self-service coffee spot and perhaps a suggested tip jar.
At opening, the store's inventory will be about 90% new books and 10% used. Over time, Burt intends to expand the used selection to make up about 30% of the inventory. She is also in the process of getting approval to put a little free library on the patio outside the bookstore. Making books accessible is very important to her, and between the free books outside, the used selection, and the new books, customers will be able to find something for themselves "no matter what your bank account says."
Equally important to Burt is representation. Through careful curation, she wants to make sure that "people in our community can walk in and see themselves" reflected in the titles on display. During the store's soft opening period, she will be soliciting feedback from community members to make sure the space "really is representative." That will include making sure the store doesn't just meet ADA standards but goes "above and beyond."
Lena Burt |
On the subject of events, Burt said she would like to host curated book clubs depending on staff interest, and one of the store's first events will be a discussion between a local author and an audiobook narrator. She noted that in Indianapolis, First Friday events are a "big deal." She is still working out some of the details, but she plans to do "something special" on First Fridays, including staying open later than usual.
Once a month, Burt plans to open early for events for families with small children, remarking "by 10 a.m., we've already been awake for many hours." Aside from that, Burt intends to curate events based on community interest.
Burt said she's probably "always romanticized the idea" of opening a bookstore, but over the past three years, after becoming a mom and having "time to think" during the Covid-19 pandemic, it began to feel "much more accessible." She also felt ready for a change and wanted to give back to her community in a different way.
She began by doing "a lot of homework for about a year," and all of her research underscored the value of buying a building. With an eye toward "longevity's sake," she began working with a real estate agent. It took more than a year to find the right space and, meanwhile, Burt made her bookselling debut by hosting pop-up shops. Finally, she found a great spot at 414 N. College Avenue in downtown Indianapolis, in a historic neighborhood that Burt described as residential and full of restaurants and other retail. She purchased the building in January 2023.
Burt said the community has been very supportive, and "so many" people have stopped by the store to say hello and ask questions. "It's been very positive. People seem so eager." --Alex Mutter