Judith Rosen, former longtime bookselling editor and New England correspondent for Publishers Weekly, lives in Cambridge, Mass., with her husband and dog, and loves to visit bookstores. She is the author of Bookstore Romance: Love Speaks Volumes, which will be published February 1 by Brandeis University Press.
Tell us a bit about the book.
Bookstore Romance: Love Speaks Volumes combines interviews and photos of 24 couples who got engaged or married in a bookstore. There are also a few brief essays on The Ripped Bodice, which arguably helped launch the romance bookstore trend; date night at the bookstore; and a small bookstore that specializes in weddings, or elopements.
To share the love, I'm donating a portion of my royalties to Binc. And my publisher, Brandeis University Press, is also donating to them.
As you researched and interviewed couples, were there any surprises? Major similarities?
I was surprised by how much people wanted to keep their partners guessing about their engagements, including a trip to Paris for a surprise engagement at Shakespeare and Company. She was thoroughly surprised, and a bit jet lagged, because they went straight from the airport to the bookstore.
Although many proposals in the book were private, I was surprised that one man chose a very public setting, the Texas Book Festival. He also enlisted the help of writer and actor Tom Hanks to read his proposal from the stage.
What were you most impressed by?
I was really impressed by how bookstore staff went out of their way to help nurture weddings and engagements, whether it was hiding the engagement ring in a hollowed-out book and placing it on display at Northshire Books in Manchester Center, Vt., or taking a photo of the big moment at City Lit Books in Chicago.
Equally impressive was how bookstore owners like Laurie Raisys of Island Books on Mercer Island, Wash., made their stores available as wedding venues for local couples whose destination weddings were canceled at the last minute due to Covid restrictions.
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Judith Rosen |
Did any bookstores stand out in terms of helping and encouraging bookstore romance?
Many bookstores go above and beyond for young couples, from letting them take engagement photos like RJ Julia Booksellers in Madison, Conn., or bridal photos at Brazos Bookstore in Houston. At Brazos, staff even helped move furniture so that the bride, a regular customer, could get the shots that she wanted. And for those who wonder, yes, it can be challenging to change into and out of a poufy wedding dress in a bookstore bathroom. But so worth it.
And based on my own experience, bookstores should just keep hiring great staff. I met my husband of 40 years when he was a bookseller at the Coop in Harvard Square.
What are "best practices" for bookstores in hosting proposals or weddings?
Proposals go smoothest at bookstores where the managers know the couple and get a lot of advance notice so that they can work out the best date and time for the couple.
Bookstores that host a number of proposals, like The Last Bookstore in Los Angeles, with its wonderful book arch, make it easier for couples by having readily available rental information. There are also popular bookstore wedding venues like Housing Works Bookstore in New York City and More Than Words in Boston that also have readily accessible fee information.
How have trends in online dating and the pandemic affected bookstore romance?
Although a number of couples I talked with met through online dating sites, most book lovers like Lee (Kim) Hooyboer, director of education at the American Booksellers Association, had profiles stating that their partner must love books. Obviously visiting bookstores was a natural for them and their wife, Erin, even during the pandemic.
Some small bookstores like Philadelphia's The Head and the Hand made it easy for couples to date by letting them rent the entire space, roughly the size of a nice-sized living room. That way couples worried about the virus could have a safe space to get to know each other. It was so successful that the store has continued date night.
What kind of promotions and events are you doing for the book?
Much of the promotion is centered on Valentine's Day. I'm excited to be appearing at a trio of established and new bookstores in the Boston area--Brookline Booksmith, Harvard Book Store, and Lovestruck Books--in February, as well as a bookseller panel at the Ford Hall Forum, the oldest continuously operating lecture series in the country.
Brandeis will likely make another push in April around Independent Bookstore Day and August for Bookstore Romance Day.
Have bookstores always been a place for proposals and weddings or is it a relatively new phenomenon? How long ago was the "oldest" marriage or engagement you wrote about?
I think the recent growth in the number of independent bookstores has contributed to an increase in proposals and weddings. It's hard to image someone getting down on one knee in the book department at Costco or Target. You might get run over by a shopping cart, stuffed with other goods.
I thought that recent weddings might be more relatable. Also, I didn't want a book filled with Covid weddings, although there are a few. Instead I aimed to look at weddings and proposals from the past decade. But then I'd hear about one that I had to include, like a bookseller wedding in July 2011. That's the oldest that we included.
In some ways, bookstore romances are simply an extension of what Ray Oldenburg wrote about in his 1989 book, The Great Good Place, where he described bookstores as serving as "a third place" that's neither home nor work. Bookstores make people relaxed and comfortable and serve as a safe place in the community.
Are the many new romance bookstores helping the bookstore romance trend?
I think that with the word "romantasy" having been considered as the word of the year for 2024, it's clear that romance is literally in the air, and on the ground. New romance bookstores are opening almost daily, like Lovestruck Books in my own neighborhood, Harvard Square, Cambridge. Stores like The Ripped Bodice and those that have come after it are not just helping to promote the romance category but the importance of romance books in general, as a long-standing literary tradition.
Where did you get your inspiration for the book?
Sue Ramin, director of Brandeis University Press, came up with the idea one day when she was looking at a photo of a bookstore wedding in Shelf Awareness. The photo made her smile and wonder why no one had ever thought of collecting bookstore wedding and proposal photos. She and I had worked together in the past, so she asked me if I would like to reach out to bookstores and tell the stories behind the pictures. A year and a half later, a finished copy is sitting on my desk.