In anticipation of Independent Bookstore Day and in opposition to the recently announced April run for this year's Amazon Book Sale (see above), indie booksellers are taking to social media with reminders of their mission to provide services Amazon does not. Among the highlights:
Judging by the Cover Books, Fresno, Calif.: "Amazon tried to open bookstores and flopped. Why? Because bookstores aren't just shelves and scanners. They're heart and connection. You can't ask Amazon for 'that one book you saw on Instagram that had a mango on the cover' and get what you're looking for. But you can ask your local bookseller.... That's the magic: real recommendations, from real people, who get what you're looking for even when you don't. This Indie Bookstore Day, shop with the humans who make it personal. Let Bezos play spaceman, we'll be selling books."
Twice Told Tales, McPherson, Kan.: "An Am*zon Book Sale? On *OUR* weekend? Am*zon announced their annual book sale that conveniently overlaps with Independent Bookstore Day. As Michelle Tanner once said, 'HOW RUUDDEEEEE!' We know this isn't a coincidence, or the first time our friend (we love all God's creatures... even the slimy ones) Jeff has done something silly in his efforts to eliminate the indie bookstores.... We promise the only stargazing the owner is doing is with both feet on the ground and an astrology book. She's an astrology girlie, but not the 'let's go to space for funsies' kind. (Lookin' at you, Katy P.) Shop small. Shop indie."
Wild Rumpus Books, Minneapolis, Minn.: "It blows that Am*zon is doing a big book sale on Indie Bookstore Day. They're doing it on purpose to try to squash indie bookstores and I hope whoever came up with that idea stubs their pinky toe every day forever."
Thank You Books, Birmingham, Ala.: "Hi! Just to be clear, this is vile behavior! Am*zon is fully aware that Indie Bookstore Day is next weekend. We rarely get on our soapbox but this feels truly personal, and economically bullying. Every time you shop with us, you tell us that small business is important to you. Your dollars, and your faith in us, give profound meaning to what we do, and makes us want to keep doing it, better and better. Thank you for supporting TYB and other local businesses. We love our community of thoughtful & engaged readers. Let's stay strong together."
Newtown Bookshop, Newtown, Pa.: "You didn't just buy a book. You bought into your community. This bookstore isn't run by a robot. It's run by real people who care what you read next. Around here at the Newtown Bookshop, every purchase is personal. Indie booksellers are your neighbors. We're building a better Main Street, one book at a time."
Sweet Home Bookstore, Wetumka, Ala.: "On April 26th, we are throwing a party to celebrate YOU! Every single customer of ours has made a conscious decision to shop small, and to support local. With every book purchase, YOU send a message; a message that says you choose community and connection. You choose to have a place where you start talking about books with strangers and end up talking about life with new friends. You choose to meet authors and to gather at midnight for a long-anticipated book release. Come join us next Saturday as we throw a party for you, with sales, giveaways, raffles, and snacks."
The Bookshop, Nashville, Tenn.: "We are small; we are feisty; we are bookish; we are inclusive; we are community-minded; we are INDEPENDENT.... and we can't wait to celebrate Indie Bookstore Day with you one week from today. Watch this space for more details (teasers!) as the big day approaches."
Watermark Books & Cafe, Wichita, Kan.: "Watermark Books and Cafe has been successful because of all of you who consistently show up and support us. We are so grateful for our Wichita (and beyond) community and we are so excited to celebrate Indie Bookstores with you this next week!"
Stories Like Me, Pittsburgh, Pa.: "An Am*zon Book Sale? On *our* Weekend? Am*zon announced their annual book sale that conveniently overlaps with Independent Bookstore Day. If they want to go toe to toe with indies, good luck to them. We do it better. Algorithms don't throw parties. Indies do. Buying books at indie bookstores hits different."
Bookish, Modesto, Calif.: "That other place that shall not be named (but it sounds like a river in South America) doesn't read to your kids, or host craft nights, or make you a delicious cup of coffee, or support your community events. You know this, and that's why you shop local. Thank you, our Bookish friends, and we'll see you on Saturday!"