The Plot Twist Opens in Midland, Tex.
The Plot Twist, a bookstore and boutique in Midland, Tex., had its grand opening on Friday, July 25, the Midland Reporter-Telegram reported.
Located at 4400 N. Big Spring St. Suite C-28, the Plot Twist sells general-interest titles for all ages along with vinyl records and a variety of gift items. Owners and mother-daughter team Kelly Keating and Alexandria Murphree plan to host book clubs and signings with local authors as well as events about decorating books with rhinestones. Eventually they would also like to have pastries, coffee, and tea available for customers.
"It's the Plot Twist because you come in thinking it's just a bookstore," Murphree told the Reporter-Telegram. "But we have a little twist. We have records; we have gifts. It's a bit of a twist on your normal, everyday bookstore."
"It’s funny how everything comes full circle," Keating added. "Nobody read regular books for a long time because you could read on your phone, your iPad or e-reader. Now everybody wants a physical book just like the records. Teenagers are playing records now instead of streaming."
The opening of the Plot Twist fulfills longstanding dreams for both Keating and Murphree. Keating always thought of opening a boutique, while Murphree wanted to open a bookstore.
Murphree noted that it also filled a niche in the community, as Midland had two romance-focused bookstores but not a generalist indie. "There was not really anything in Midland besides Barnes & Noble that accommodated a larger variety of genres for reading," she said. "We wanted something where my husband could go in and get something he would want."