NEIBA: A Lively, Smoothly Run 52nd Fall Conference
The 52nd annual New England Independent Booksellers Association fall conference, held last week in Manchester, N.H., drew 547 attendees, including 265 booksellers and 70 authors, and featured three days of lively, informative panels, author events, the trade show, parties, fundraising events and contests, and a banquet dinner celebrating the winners of the 2025 New England Book Awards, reps, and bookstores. The smoothly run event addressed a range of issues, from the state of the country to nuts-and-bolts concerns--and of course allowed attendees to mix and share tips and advice.
Highlights included the opening and closing keynotes. Jon Meacham's opening keynote on Tuesday was a funny, chilling, and ultimately hopeful speech, in which he called booksellers "soldiers in a cause of enlightenment, democracy, and dissent," essential for the American experiment to continue. Alix E. Harrow, whose upcoming title is The Everlasting, to be published by Tor Books on October 28, gave the closing keynote (see report below).
The new location--the first time in living memory that the conference was held north of Boston--was an especially easy trip for booksellers from Vermont, New Hampshire, and Maine. Downtown Manchester has a range of restaurants and cafés nearby, and the host hotel was a pleasant venue. Next year NEIBA will return to its 2024 location: Newton, Mass.
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The Book Publishers Representatives of New England's Independent Spirit Award was presented to the Silver Unicorn Bookstore, Acton, Mass., during the awards banquet. Afterwards owner Paul Swydan and general manager Megan Birch-McMichael enjoyed the moment. |
On the last day, NEIBA held a new raffle for bookstore attendees. Prizes included free imprints in the summer and holiday catalogue, retreat scholarships, and travel scholarships to Ci26 and Wi26 (won by Andrea Iriarte of Molly's Bookstore in Melrose, Mass., and Brian Phillips of Maxima Book Center, in Lexington, Mass., respectively).
At the annual meeting, president Liz Whitelam of Whitelam Books, Reading, Mass., praised the conference, calling it "a chance to step outside of our day-to-day group, take a breath, and get inspired. Coming together to share ideas, commiserate about challenges, and rejoice in each other's successes is always the motivating tonic I need to take back to the store, look the oncoming season in the eye, and say, 'Let's go.' "
Calling this past year "a modestly difficult year," NEIBA executive director Beth Ineson noted that holiday catalog income was "way down," causing budget problems; the very capable Evelyn Maguire was out on a six-month maternity leave, which has had a big impact on a "two-person office"; and "the incipient fall of democracy, which colors everything."
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At NEIBA's just concluded Fall Conference, a slew of book people joined Newtonville Books general manager Nick Petrulakis at the Hilton's "Newtonville Books Suite": (from left) Emma Kaas, co-owner, Norwich Bookstore; Geoff Raywood, manager, Trident Bookstore; David Goldberg, sales & marketing director, Pushkin Press/Steerforth Press; Ben White, Macmillan senior national account manager; Keith Arsenault, Chesapeake and Hudson sales rep (and 2025 Saul Gilman Award winner); Sean Maher, sales/marketing/publicity director, Chelsea Green Publishing; Sam Kaas, co-owner, Norwich Bookstore; Clarissa Murphy, general manager, Parkside Bookshop; Emily Holden-Cervone, Chronicle Books New England sales rep; (kneeling) Amy Van Keuren, Charter Books; Steve Iwanski, owner, Charter Books |
Still, the association's financial situation is "stable and strong," said treasurer and clerk Sam Kaas, co-owner of Norwich Bookstore, Norwich, Vt. He noted that the budget deficit for the fiscal year was $42,000, citing the drop in catalog sales as well as "the increased costs of putting on a show like this." NEIBA is "working to address both those challenges." He emphasized that he has "tremendous confidence in our ability to do so. We're booksellers. This is what we do, and as the world changes and revenue streams change and evolve, we're constantly working to figure out new ways to deliver the same kind of programming, the same kind of wonderful marketing programs that you've come to rely on." The association is looking to cut last year's deficit in half by reducing spending and hopefully increasing revenue. NEIBA is drawing on its endowment to cover the balance.
Ineson said she's "very excited about 2026 and what we've got coming." The NEIBA booksellers map is nearly done, and it will be available by Independent Bookstore Day on April 25, 2026.
Last year, NEIBA funded an HR resource for bookstores and is renewing it this year. Participating bookstores gave the service "great reviews," Ineson said.
And the association will "shake things up a little" with the 2026 Spring Forum, whose dates haven't been set yet. The first day will be author-focused, and the second day will be "an exhibit day for sidelines only." Ineson called spring "a good time to think about sidelines."
Ineson praised and thanked Maguire as well as regular NEIBA helpers Elissa Sweet and Beth Wagner, "the dream team when it comes to event running." --John Mutter