Marketing & Publicity Manager (Nonfiction) (NYC Hybrid)
195 Broadway, New York, NY, United States, 10007
Position: Full-Time, Hybrid
Overview
The Morrow Group, a division of HarperCollins Publishers, is seeking a creative, organized, and dynamic Marketing & Publicity Manager to lead and execute fully integrated publicity and marketing campaigns for frontlist and backlist nonfiction titles published by Morrow Group imprints (including William Morrow, Mariner, Dey Street, and Harvest).
This is an incredible opportunity to join an enthusiastic, dedicated team that works on a variety of books and brands by authors who are thought leaders, celebrities, journalists, athletes, chefs, influencers, and innovators in a wide range of subject areas that help shape the cultural conversation.
This position is based out of NYC on a hybrid schedule.
Responsibilities
- Conceives, develops and executes integrated, cohesive publicity and marketing campaigns for 5-8 books per season.
- Creates a unified message for each campaign with the goal of securing media coverage as well as consumer and influencer activation through content creation, social media, newsletters, advertising, event opportunities and traditional marketing tactics.
- Collaborates with Morrow Group imprint leads on marketing and publicity campaign strategy.
- Communicates detailed campaign updates directly to key stakeholders both internally and externally.
- Oversees budgets for assigned titles.
- Offers feedback to the editorial group on select author proposals and represents the imprint in acquisition meetings with prospective authors.
- Fosters and maintains functional relationships with key influencers, broadcast, print, and digital media contacts.
- Regularly presents at sales and marketing meetings
- Guides opportunities to promote backlist books, including developing cost-effective campaigns, leveraging current trends.
Qualifications
- College degree or equivalent work experience
- A minimum of 3-5 years of publicity experience is required (trade book publicity is a plus); some marketing experience preferred
- Excellent skillset in project management, communication, organization, working independently, and presenting campaign plans and updates
- Ability to work cross-functionally across the division and within the company
- Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
- Demonstrated knowledge of social media best practices and how they apply to books as a marketing and sales tool
- Proficiency in MS Office Suite required; experience with Canva and/or Adobe Creative Suite or similar design programs preferred; social media knowledge and skills, including any content creation experience, is a plus
- Must be a resourceful self-starter who can take initiative and independently solve problems
- Knowledge and passion for nonfiction books, particularly an awareness of current trends in popular culture and politics
HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred
The salary range for this position is $70,000- $75,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is an equal opportunity employer.
To submit your application, click here.
About HarperCollins Publishers:
HarperCollins Publishers has been entertaining, educating, and inspiring generations of readers for more than 200 years. From its humble beginnings as a family-run print shop, HarperCollins is today the second-largest consumer book publisher in the world. Headquartered in New York, it has more than 4,000 employees working across publishing operations in 15 countries and 120 branded imprints. The company publishes approximately 10,000 new books every year in 16 languages and has a print and digital catalog of more than 200,000 titles. We seek to deliver content that presents a diversity of voices and speaks to the global community.
Authors and their work are at the center of everything we do. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Booker Prize. We are proud to provide our authors with unprecedented editorial excellence, marketing reach, long-standing connections with booksellers, and industry-leading insight into reader and consumer behavior. Our unique global collaboration model and expertise help us extend our authors’ reach to the broadest possible audience—bringing the best to readers around the world.