In her first book, What We Value, neuroscientist Emily Falk presents a meticulously researched yet practical exploration into the science behind making decisions. By probing the scientific workings of the mind, Falk shows how the brain navigates and sorts through personal experiences and self-will.
The idea of "value calculation" (how the brain naturally weighs and deals with options based on who each person is at their core) resides at the heart of this comprehensive, easy-to-read guide. Case studies of decision-making in student groups and large swaths of people demonstrate hands-on ways to use past experiences and current needs in order to bring choice-making, in work and in relationships, into greater awareness. In one of the examples using notable people, Falk delineates the steps basketball superstar LeBron James took in determining whether or not to stay with his hometown team, the Cleveland Cavaliers, which had yet to win a championship.
Falk examines the impacts of defensive habits, social relevance, how choices come to define a person, and the role of cultural backgrounds. All of this enables understanding how the operating systems of others can affect their personal choices and learning how to connect with those who might have differing points of view. By seamlessly melding science with identifiable personal values, motivations, and goals, Falk offers beneficial strategies to tap into reasoning patterns--with the end goals of working toward greater self-insight and fostering better communication.
Falk's organized, analytical approach is refreshingly down to earth. Through understanding individual motivations behind decision-making and the variables that can ultimately align toward bigger-picture goals and values, Falk empowers readers to make more consciously attuned choices. -- Kathleen Gerard, blogger at Reading Between the Lines