Xinhua China, China's largest and only nationally licensed book
distributor, has demonstrated a new book portal called Chapter One
China that offers 7,000 excerpts of U.S. books, drawn from
Dial-A-Book's Chapter One database. Late last year (Shelf Awareness,
November 18), Dial-A-Book president Stanley R. Greenfield signed an
agreement to provide many of the company's 72,000 book excerpts to
Xinhua China, whose dealer network reaches 12,800 bookstores that sell
more than three billion books a year. The portal also will reach more
than 70,000 independent bookstores. Xinhua China aims to have more than
30,000 U.S. book excerpts in its database by June.
Xinhua China president and CEO Xianping Wang noted the immense size of the market for English-language titles in China. More than 120 million students in China study English, and fluency in English is required for entry in undergraduate programs at all universities in the country.
Xinhua China president and CEO Xianping Wang noted the immense size of the market for English-language titles in China. More than 120 million students in China study English, and fluency in English is required for entry in undergraduate programs at all universities in the country.