Coca Joins Good Yarns Bookshop--Just in Time for HP7

Otto Coca has joined Good Yarns Bookshop, Hastings-on-Hudson, N.Y., as manager, succeeding Amanda Lydon, who has joined the Tenement Museum in New York City as assistant director of 108, the museum's store and events space.

Coca was formerly manager of the New York Open Center, the retail unit of the holistic adult education and world culture center. Earlier he helped manage A Different Light Bookstore in New York, where he coordinated author appearances and community events. He has also worked at Creative Visions, the New York City book and video store; the former Old Santa Fe Trail Bookshop, Santa Fe, N.M.; the Ark, a holistic/New Age store; and HMV Records. As new media director at Carpenter Group Design, he developed web offerings for financial services clients.

He also writes, and his work has been published in many magazines and New York news weeklies. His fiction has been featured in Best Young Writers 2002.

Coca had a kind of baptism by fire at Good Yarns, starting last week, just in time for Harry Potter Day. The store's reservations and pre-orders for Harry Potter and the Deathly Hallows wound up being twice that of Harry Potter and the Half-Blood Prince, and the store has sold almost 300 copies of HP7 already, many at its midnight release party--and all sales were at full price. The store donated $1 per copy sold to the local library, and it attributes some of the sales jump to the recently launched "buy local" campaign.

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