Booklog and Paz & Associates have teamed up to offer new software that will help bookstores claim and track the marketing money publishers offer. Co-op Manager Pro is available to any store regardless of the inventory management system they use and fully integrates with Booklog systems.
The program manages all forms of publisher co-op, including newsletter, pool, display and event marketing, and generates claim forms, tracks claims and generates reports. It can also be customized. The balance of unused co-op and claims already made are available at any moment. Additional features include a downloadable list of titles currently eligible for newsletter co-op and access to publisher co-op policies.
Co-op Manager Pro was developed by Paz & Associates for use with its newsletter marketing program, the Reader's Edge. "After managing co-op for dozens of stores in our newsletter program for years, we were able to find a partner who could understand the nuances of publisher co-op and help us develop software to manage claims and reports," Mark Kaufman of the Bookstore Training and Consulting Group of Paz & Associates said in a statement.
Ann Christophersen, co-owner of Women & Children First and a consultant to Booklog, added, "Since many co-op funds expire at the end of the year, we are pleased to have the software ready to help booksellers get financial support for their marketing plans and claim co-op before those funds are lost for 2008." Christophersen will give free assistance to any bookseller. For further information, call her at 800-977-8212 ext. 247 or via e-mail at ann@booklog.com.