Bradley Trevor Greive: Breaking the Mold

During the past decade, some 10 million copies of The Blue Day Book by Bradley Trevor Greive (see his Book Brahmin, below) have sold globally, and a 10th-anniversary edition is in the works. Incidentally, Andrews McMeel has a long history with Greive: it published the Australian writer first. In a major departure, Greive has written Why Dogs Are Better Than Cats, which "has his signature voice and is very witty" and includes "Rachael Hale's great photography," Melville said. "Bradley is trying to break the mold again with an essay in words and photos that the reader connects with emotionally. No one can have a passive reaction." The book comes out this month; the author is spending a month in the U.S. promoting it.


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