Amazon officially entered the Indian online retail market yesterday with the beta launch of Junglee.com, a website that allows customers to browse for products from a variety of stores and then shop for them either online or in person, the Wall Street Journal reported.
Amazon said it will offer more than 10 million products from 14,000-plus Indian and global brands, but customers cannot buy directly from the website, a model Amazon adopted to overcome Foreign Direct Investment restrictions on multi-brand retail in the country.
"On one hand, the customers are likely to get an opportunity to experience more options of products, and on the other hand, the move will help in making e-commerce grow as it's a well-known brand," said Saloni Nangia, senior vice-president at Technopak Advisors Pvt. Ltd., a New Delhi-based consulting firm.
