World Eye Bookshop, Greenfield, Mass., has added a second location--a smaller "daughter store"--in nearby Florence, the Recorder reported. The new shop is open, though not yet at full capacity. A grand opening is planned for November.
"We're not making millions, but we've found a way to open another store in Florence," said Jessica Mullins. She purchased World Eye in 2011 from Ann Smith, who had owned the shop for 32 years. "I have no intention of leaving Greenfield. That is our 'mother' store, a bigger store (about 2,500 square feet). The one in Florence will be our 'daughter' store (about 800 square feet)."
Mullins added that "people in both areas seem to really like holding a real book when they read. Many of them own digital readers, but when they find a book they really care about, they want to come to us and get a copy.... Kids need to hold onto a book. They aren't going to read on a digital reader."
photo: Paul Franz/Recorder