Congratulations to Aurora Anaya-Cerda, founder a year ago of La Casa Azul Bookstore, in East Harlem in New York City, who today will be honored by the White House as one of 12 people who are crowdfunding "Champions of Change," entrepreneurs who "exemplify the promise of crowdfunding to fuel the growth of startups, small businesses, and innovative projects across the nation."
Anaya-Cerda helped fund La Casa Azul Bookstore in part through crowdsourcing. The Jumpstart Our Business Startups (JOBS) Act, which President Obama signed last year and the SEC will implement, is designed to increase investment-based crowdfunding platforms.
To watch today's event live, go to whitehouse.gov/live at 2:30 p.m. Eastern.