Penguin Random House has introduced its new brand identity that, as the company said, "underscores the importance of the written word to the company's culture and work" and that will most often be used in a pairing with one of Penguin Random House's 250 publishing divisions, imprints and brands around the world. The brand system, as the pairing design framework is called, is flexible and can be used not just at the publishing level, but also territorially. The company's well-known imprints and brand symbols also can continue to be used alone without the brand-system pairing--for example, on the spines of books. Because the company logo is graphic, it allows the division, imprint and brand logos paired with it, especially the ones that have images in addition to words, to stand out.
Design agency Pentagram helped develop the brand identity, which replaces the interim logo introduced July 1, 2013, when Penguin Group and Random House merged.
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Penguin Random House CEO Markus Dohle commented: "Presenting our new Penguin Random House wordmark side by side with each of our publishing imprint and brand symbols powerfully communicates what makes our company so special: our collective expertise and global scale coupled with our local publishing teams giving diverse and important voices a platform and audience. This fundamental understanding of our heritage and of the company we are building together for the future informs the design of the brand identity, and how we will visually represent who we are."