Bookselling This Week featured "an array of great ideas to help foster bookstores as hubs of creativity, community and activity, all gleaned from the bookseller discussion groups at Winter Institute 10." The brainstorming sessions were held following Steven Johnson’s plenary talk, "How We Got to Now." BTW organized the booksellers' ideas by the following categories:
- Take inspiration from your community
- Use technology
- Make the most of social media
- Brainstorm and perform market research with staff
- Build on "slow hunches"
- Monetize the bookstore experience
- Ensure your store's big changes stick
- Other ways to think outside the box