Bookshop Santa Cruz is participating in the Artful Reading Benches project for Santa Cruz City Parks by funding the creation of three benches "as a way of giving back to the community and inspiring the next generation of readers.... We are seeking artists for these special commissions! Deadline to submit designs is March 18." On Facebook, the bookstore featured "images from London's Books About Town series. Our benches won't be the same shape as these, but we trust they will be just as fun and inspiring!"
In addition, the bookstore is hosting its third annual Winter Reading Program, challenging customers to read at least three of eight books selected by the booksellers over four months (December 2015-March 2016). "Upon completion, adults will receive a $5 gift card to Bookshop Santa Cruz, a cupcake from Buttercup Cakes, and a 'Doonster Flight' from the tasting room at Bonny Doon Vineyard."