People's Daily noted that "a bookstore in Shanghai has showed that print books are still valued by many booklovers. Not only has Zhong Shuge been one of the most popular bookstores in Shanghai, it has been known as the most beautiful bookstore in the city.... The inner architecture of the store--tall and concave ceiling with wooden beams--gives customers a sense of comfort, spaciousness and serenity. The highlight of inner architecture is the long tunnel flanked by books, denoting the endlessness of learning throughout our lives."
