Her Book Shop opened last Wednesday in East Nashville, Tenn. Owner Joelle Herr said, "I am just over the moon about the outpouring of support from the community. It has been so wonderful to meet my book-loving neighbors--as well as folks from out of town who have happened to wander in. I can't even really put into words how fascinating it has been to see what people are buying. Quirky, unexpected books that I thought might sit for a while until just the right person came along have been snatched up. Because I personally selected each one of the 500-plus books in the store, I feel oddly attached to them and almost parentally proud when someone chooses to buy them."
Before becoming a bookshop owner, Herr worked in the publishing industry for two decades, holding editorial positions at several companies, including Workman, Running Press and Sterling. For the past five years, she had primarily been freelance editing and writing. 
Herr told Shelf Awareness last spring that she had long "harbored a desire to have my own bookstore, but I didn't give it serious consideration until very recently."
On Saturday, Herr said, "I still can't believe that I am actually standing in my very own bookstore. Someone pinch me. Or, actually, don't." She plans to host a grand opening for Her Book Shop at a future date.