The Today Show's Jenna Bush Hager visited Books Are Magic in Brooklyn, N.Y., to interview co-owner and author Emma Straub, "who opened up about the surprising success of her business."
"I get to talk to people about books all day long," Straub said. "It's a dream."
In the shop's e-newsletter yesterday, Straub noted: "We were on the TV! In case you missed it, The Today Show came to the store and did a wonderful segment about us. They were filming for about nine hours, and the piece is three minutes! Now that's what I call magic."