March Indie Next List E-Newsletter Delivered

Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for March was delivered to more than half a million of the country's best book readers. The newsletter was sent to customers of 139 independent bookstores, with a combined total of 541,747 subscribers.

The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Daisy Jones & The Six by Taylor Jenkins Reid (Ballantine Books).

For a sample of the March newsletter, see this one from Monkey See, Monkey Do, Clarence, N.Y.

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