Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for May was delivered to more than half a million of the country's best book readers. The newsletter was sent to customers of 141 independent bookstores, with a combined total of 538,827 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case The Guest Book by Sarah Lake (Flatiron Books).
For a sample of the May newsletter, see this one from Waucoma Bookstore, Hood River, Ore.