Posman Books has opened a 2,500-square-foot branch in a mixed-used development in Alpharetta, Ga., an Atlanta suburb. It's the bookseller's fourth store and features "books and other fun things," including a photo booth in the teen section and a moss wall, according to Posman v-p Robert Fader.
Posman had operated a holiday-themed popup store at the location late last year, then closed it to build out the space. The store is in Avalon, an 86-acre development that includes apartments, single-family homes, office space, retail space and a hotel.
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| The moss wall being installed at Posman Books at Avalon | |
The company earlier described the new store as a prototype--a "modern bookstore inspired by one of the most popular inventions of the late 1960s, the lava lamp.... The new store will place a strong emphasis on lighting, with a special focus on creating a warm, soothing space for shoppers to browse, skim and read."
In 2016, Posman opened a 2,300-sq.-ft. store in the historic Ponce City Market in Atlanta. The store offers books, toys, games, greeting cards and Ponce City Market merchandise such as tote bags and mugs.
Posman Books also operates bookstores in Manhattan's Rockefeller Center and Chelsea Market, and is in process of opening a fifth store in Boston's Back Bay. For 15 years, Posman Books had a thriving bookstore in Manhattan's Grand Central Terminal, which had to close in 2014 because of Terminal reconstruction. Earlier it had a store in Greenwich Village. Posman has also operated some college and school bookstores in the New York City area.