Flatiron Books has founded a new imprint, Stuff You Should Read: An iHeartBook, in partnership with iHeartMedia's iHeartPodcast Network. The books will focus on iHeartRadio's curiosity podcasts. Imprint, a part of Macmillan Children's Publishing Group, will publish young readers editions of the books.
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| Podcasters Josh Clark (l.) and Chuck Bryant | |
The first book, which will be published September 29, is Stuff You Should Know: An Incomplete Compendium of Mostly Interesting Things by Josh Clark and Chuck Bryant, hosts of the iHeartPodcast Network's Stuff You Should Know. In the book, the authors look at subjects ranging from the origin of Murphy beds to the history of facial hair and the psychology of being lost. The other books will be based on other longrunning iHeartPodcast Network curiosity shows, including Stuff You Missed in History Class, Stuff They Don't Want You to Know and Stuff Mom Never Told You.
The new imprint will be headed by Sarah Murphy, executive editor at Flatiron, and will publish at least one book per year.
Bob Miller, president of Flatiron Books, commented: "Stuff You Should Know is as addictive as Cheese Doodles, full of the kind of fascinating details that book-lovers will love. Who doesn't want to know how water treatment plants work? Or the history of the donut? We're thrilled to be partnering with the SYSK team and iHeartRadio to bring this delightful information to bookstores this fall."
Conal Byrne, president of the iHeartPodcast Network, said, "Podcasting is exploding right now, with some of the best and brightest minds launching shows in this medium. We wanted to take a lot of that creativity and extend it into another amazing medium, serving it up in a whole new way and potentially to a whole new audience--readers. We found the perfect partner in Flatiron to launch our first four titles, with more to come."