Yesterday, Shelf Awareness sent the second of our monthly pre-order e-blasts to more than 400,000 of the country's best book readers. The e-blast went to 408,287 customers of 77 participating independent bookstores.
The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, June 24. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.