To celebrate the launch of Accidentally Wes Anderson (Voracious Books/Little, Brown), Wally Koval, creator of the popular @AccidentallyWesAnderson Instagram community, created an IRL pop-up experience in New York City's Greenwich Village. Inspired by the vision of director Wes Anderson's films, the book explores more than 200 idiosyncratic locations on every continent. Anderson contributed the foreword. The pop-up allowed the AWA team to meet fans in a socially distanced way, and sold signed copies of the book and related merchandise.