Grand Central Publishing Announces New GCP Balance Imprint

Nana Twumasi

Grand Central Publishing has created a nonfiction imprint called GCP Balance and appointed Nana K. Twumasi as its v-p and publisher.

GCP Balance will focus on practical nonfiction pertaining to a variety of topics, from health and wellness to business and success. There will be books on psychology, self-help, diet, inspiration, work-life balance, leadership and more. 

"Like many of my peers in the industry, my career in publishing was born from a love of books, of story and of the written word," said Twumasi, who will officially join GCP on December 1. "I am delighted to join Grand Central Publishing and can't wait to get to work building our new imprint. It is my privilege to help people achieve balance and be their best, physically and mentally, at work and at home."

GCP Balance will launch in the first quarter of 2022 and will  publish around 24 titles per year. Twumasi will take over as publisher of the bestselling Eat to Beat series by Dr. William Li and the DASH Diet franchise by Marla Heller. GCP Balance's backlist will include titles like Deep Work by Cal Newport and It's Your Ship by Captain D. Michael Abrashoff.

Prior to joining GCP, Twumasi was executive editor at Callisto Media. Before that, she held editorial positions at Jossey-Bass/Wiley and at several nonprofits in the Bay Area in California.

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