Author, journalist and former national evening news anchor Dan Rather is this year's official Indies First spokesperson, the American Booksellers Association announced, noting: "In recent weeks, legendary news anchor Rather has been promoting independent bookstores via his Twitter account. In a range of social media assets and accompanying text created to promote Indies First, Rather encourages everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday. Rather will be tweeting in the days leading up to the celebration as well as throughout the day on Small Business Saturday."
In response, Rather tweeted: "I am extremely proud to support INDIE BOOKSTORES. Whether you're buying #WhatUnitesUs or any other title, please support these vital local institutions. #IndiesFirst. Spread the word and maybe share a shout out in the comments to your favorite local bookstore."