The American Library Association is featuring The Child (aka Grogu or Baby Yoda), breakout star of the Disney+ series The Mandalorian, in the organization's new READ poster and bookmark campaign, with all proceeds funding advocacy, awareness and accreditation programs for library professionals worldwide. ALA's READ campaign, supported by ALA Graphics, celebrates the joy of reading and the importance of lifelong learning. Reminiscent of the original Yoda poster ALA Graphics offered in the early 1980s, The Child's poster and bookmark continue the tradition of previous Star Wars READ collaborations.
"Baby Yoda is one of the biggest stars in the galaxy--and we're thrilled to feature such a beloved character in one of ALA's most recognized campaigns," said ALA president Julius Jefferson, Jr. "We hope that library supporters, Star Wars fans, and others will use this poster and bookmark to inspire minds to discover the vast resources libraries offer. Special thanks to Disney-Lucasfilm Press for their continued generous support of libraries."