The Knopf Doubleday Publishing Group's marketing department has been restructured so that each imprint will have its own dedicated marketing director and team, and each marketer will spearhead creative campaigns for their titles and authors, regardless of format. The imprint teams will be supported by the new Marketing Operations group, in charge of creative services; online optimization; consumer insights; inclusive outreach; backlist development; and platform growth.
In announcing the changes, Kristin L. Fassler, senior v-p, director, integrated marketing strategy, Knopf Doubleday Publishing Group, said that the new departmental structure will augment the marketing staff's "marketing skills and help us reach the widest possible audience of readers. All of us recognize the utility of consumer insights and data when it comes to connecting to and engaging with readers. Our new structure will allow us to seize on this data and identify marketplace opportunities for our authors and their books, to pivot campaigns when necessary, to market in real time, to refine online optimization and title discovery, and to strengthen communities for our books and authors via our growing social platforms."
Among staff changes:
Lauren Weber has been promoted to director of marketing for Doubleday. She has been with Doubleday for eight years.
Jess Deitcher has been promoted to director of marketing for Vintage Anchor. She has been with Vintage Anchor for five years.
In the new marketing operations group:
Judy Jacoby is now v-p and director, creative marketing and advertising services. Jacoby is a longtime member of the Doubleday marketing team.
Laura Crisp has been promoted to executive director of marketing operations.
Jennifer Olsen has been promoted to senior director, metadata & copy.
Christine Hung is now executive director of audience development, joining from the Consumer Marketing & Development Group. Hung will lead a new team in charge of multicultural marketing, backlist growth, platform development and consumer insights.
