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| Posman Books in Boston | |
Later this year, Posman Books, which has two stores in New York City, two Atlanta and is just opening another in Boston, plans to open a 3,243-square-foot shop in Pittsburgh, Pa., its first store in Pennsylvania, the Pittsburgh Post-Gazette reported. The new Posman Books will be located in The Terminal in the Strip District, a mixed retail development that opened earlier this year, and it will include a cool sideline: ice cream, provided by OddFellows Ice Cream Co. of New York.
Posman v-p Robert Fader told the Post-Gazette, "We feel the unusual combination of a bookstore with an ice cream store is a winner. To my knowledge, it has not been done before. Who doesn't love ice cream and books?"
Fader added that Posman is making the move because "Pittsburgh really appealed to us as a city that we feel has the right balance between the college population and the tech companies that are moving in or have moved in," he said.
He pointed out that Posman Books has a store in New York City's Chelsea Market, which is owned by Google. "We understand the Googlers. The Googlers are our customers. We feel that it is the same kind of demographic in Pittsburgh."
The Boston store had its soft opening on Friday. The 1,500-square-foot location at 127 Newbury was "a long time in the making," Fader said. "We signed the lease in August 2018, ran into multiple delays with permits, and then Covid shut construction down, so we're thrilled to finally open our doors. We feel at home already in this lively shopping and dining destination. Boston's residents and visitors are just the kind of people who appreciate Posman's special brand of joy, inspiration and wonder that can only come from stepping into a brick-and-mortar store. As we're fond of saying, we're the opposite of the Internet."
Posman had intended to have an ice cream counter in the Boston store, too, but "ran into a mountain of red tape and had to give it up," Fader added.