In a reorganization at Penguin Publishing Group, Riverhead and Viking Penguin will no longer share marketing teams and will each have their own marketing and publicity teams, effective immediately.
Allison R. Dobson, president of the Penguin Publishing Group, explained in a memo to staff that both imprints "have experienced such tremendous growth during this time, thanks in part to runaway hits and perennial bestsellers amid their acclaimed fiction and nonfiction jewels," and the move will "ensure we can continue to grow and to build upon our collective strength and the richness of our publishing programs."
As a result, at Riverhead, Jynne Dilling Martin has been promoted to v-p, deputy publisher, Riverhead, "now overseeing both Riverhead's publicity and marketing teams, and continuing to report to Geoff Kloske, president and publisher of Riverhead." She has headed Riverhead's publicity department since she joined the company in 2011.
Now reporting to Martin is Ashley Sutton, director of marketing, Riverhead. Continuing to report to Sutton--and now focusing exclusively on Riverhead books--are Nora Alice Demick and Kasey Feather. Joining this team is Tasha Harris.
In 17 years at Penguin, Kate Stark, senior v-p, and associate publisher, has "played a significant and immersive role in the numerous publishing triumphs at both Riverhead and Viking Penguin--spearheading innovative marketing efforts for both imprints, as well as leading the publicity group at Viking Penguin for these last four years," Dobson continued. With the reorganization, she will report to Brian Tart, president and publisher of Viking Penguin, and focus full-time on Viking and Penguin, with equal emphasis on frontlist at Viking, Pamela Dorman Books, Penguin Life, and the Open Field, and backlist at Penguin Books and Penguin Classics.
Stark is responsible for both the marketing and publicity departments at Viking Penguin. Mary Stone, director of marketing, will continue to report to Stark, and lead a marketing team that is now focused exclusively on Viking Penguin. On the team are Lydia Hirt, who continues to report to Stark, as well as Molly Fessenden, Brooke Halsted, Alex Cruz-Jimenez and Amanda Inman.
Lindsay Prevette, executive director of publicity, continues to report to Stark. The Viking Penguin publicity department will be realigned to concentrate on the expanding and distinct categories of the Viking Penguin list, in particular, commercial and literary fiction, as well as inspiration, wellness and high-profile non-fiction.
In related changes, Rebecca Marsh is promoted to director of publicity for Viking Penguin, and Sara Leonard is promoted to publicist for Viking Penguin.
Viking Penguin director of publicity Louise Braverman will be leaving the company. She joined Viking Penguin in 2006 as associate director of publicity.