Viral TikTok: 'Take Us to the Book You Wanted to Throw Across the Room When You Finished'

"Who can understand the mysterious ways of TikTok? Certainly not us!" Alana Haley, marketing coordinator at Schuler Books in Grand Rapids & Lansing, Mich., told Shelf Awareness recently. "To our delight our pre-holiday post went viral and now sits at 3 million + views. It also gained us 50K+ new followers and pushed us over 1.2M likes. The best part? We're shipping the titles we recommend on TikTok all over the country."

The booksellers' challenge in the video: "Take us to the book you wanted to throw across the room when you finished."

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