The Barnes & Noble bookstore at the Oviedo Mall in Orlando, Fla., "switched names to B. Dalton Bookseller in February, making it the only location for the brand that Barnes & Noble acquired in 1987," the Sentinel reported, adding that the B. Dalton Bookseller brand has been used only online in recent years.
"The only thing that has changed is the name," said Josh Gunderson, the mall's marketing director. "Having them around is a huge plus for us." A post on the mall's Facebook page noted: "We heard you liked retro! The same great bookstore you know and love has a new (old) name! Stop by and see all your familiar friends at B. Dalton Bookseller in your Oviedo Mall!"
B&N wanted to "freshen up" the location, according to an unsigned statement from the company that was sent to the Sentinel, which added that the company said it is giving all of its stores more autonomy as each location looks to better serve local customers. "At a meeting with some of our Florida booksellers, the suggestion was made to try the B. Dalton Bookseller branding, given that the store is unusual in its smaller size than the majority of Barnes & Noble stores," the statement added.