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At Harvard Book Store, Cambridge, Mass., Cassie Riva will become the new director of events, effective next month, succeeding Serena Longo, who is becoming communications & people operations manager, a new position.
Riva has been assistant event & marketing manager for An Unlikely Story bookstore, Plainville, Mass., since 2017. Harvard Book Store general manager Rachel Cass commented: "Cassie has tremendous experience organizing and executing a wide range of author events, including large in-person events and, during the Covid-19 pandemic, the pivot to virtual platforms. We're excited to welcome her to the Harvard Book Store management team."
Longo has been with Harvard Book Store since 2011 and has been marketing & events manager since 2018. Her roles have also included bookseller, supervisor, and marketing & events coordinator. Her new position, communications & people operations manager, will combine aspects of marketing and human resources, helping manage communications and matters relating to personnel, training, and administration. Cass commented: "Serena's wide range of experience combined with her thoughtful approach to everything from marketing campaigns to internal company policies makes her the ideal person to develop this new position."