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| Fable Hollow's future home. | |
Fable Hollow Coffee and Bookshoppe will open a bricks-and-mortar location this fall at 2910 Tazewell Pike, in the Fountain City neighborhood of Knoxville, Tenn. WBIR reported that co-owners Alyssa Stewart and Casey Jessen had originally announced plans to open a new bookstore in October 2021. The fantasy-themed bookstore is currently selling books, audiobooks and merchandise online.
In July, Fable Hollow Coffee and Bookshoppe posted on social media: "Hey everyone! We are so excited to get our signage up that we are coming soon to the Fountain City area this fall! This has been a dream of ours for quite some time now, so we are so excited to finally announce our physical home." Recently they noted: "We are now professional movers, painters, graphic designers, accountants, and interior decorators."
Describing Fable Hollow's mission, Stewart and Jessen wrote: "We are storykeepers and caffeine crafters who connect books to readers, host authors and events, and prioritize serving the community."