The American Booksellers Association has announced this year's Fall/Holiday shopping campaign: "Good books come to those who shop early!"
Marketing materials for the campaign are live on Bookweb.org, and the ABA has put together recommended messaging for newsletters and social media. The association plans to release more material, including videos, printables and graphics, on a rolling basis through the month of October.
"Given continual national supply chain issues, communicating to your customers to shop early and shop local is even more imperative than the last two years," the ABA said in Bookselling This Week. "Whether that is purchasing pre-orders for this season's most anticipated releases or shopping the shelves currently at your store, shopping early for your customers means avoiding out-of-stock books!"
The ABA is also looking for suggestions for a gender-neutral name for a new indie bookstore cat mascot. Booksellers can submit suggestions up until Wednesday, August 31, and the winning name will be decided via a poll in a future BTW issue.
A Holiday Marketing Campaign guide is also available on Bookweb.org.