Plough Publishing House, publisher of Plough Quarterly and Plough books, has unveiled a new logo, tagline and website/magazine design this week that will allow the 102-year-old publisher to "reflect a renewed focus on its dedicated community of readers."
"This rebrand envisions Plough primarily as a living network that has coalesced around the magazine and books, a community of readers with a shared vision who engage with each other across our channels," said editor Peter Mommsen. "We've seen an increasing hunger for Plough's message, and watched this community grow, helping people envision and build a better world and feel less isolated."
Plough books editor Sam Hine added: "In addition to the channels available to other trade publishers, Plough has an eager audience in our subscribers."
The company noted that it plans to "build on this synergy, with increased benefits for both print and digital subscribers as well as a new membership option that includes books, the magazine and opportunities to engage directly with Plough editors."
"Visually, the new logo connects to our roots while presenting more strongly on digital platforms and magazine covers," said creative director Clare Stober. "We've abandoned the agricultural symbol, but not our solid grounding in our heritage. With this new look, we're looking forward to continuing to gather a community of people who believe, in the words of our new tagline, that 'another life is possible.' "