Soho Press is launching Hell's Hundred, a horror imprint that will publish "evocative horror fiction by true genre aficionados," the company said. The new imprint, which joins Soho Crime, Soho Press, and Soho Teen, derives its name from New York City's SoHo neighborhood, where decades before evolving into its current incarnation the area was known as "Hell's Hundred Acres," a dangerous industrial district.
"All of us at Soho are excited to reach a new audience with the launch of Hell's Hundred," said Bronwen Hruska, publisher of Soho Press. "Already, we've seen how hungry the horror community is for these kinds of books--and how supportive it is of new forays into the genre."
Hell's Hundred will make its debut with two titles this summer, beginning in June with youthjuice, "a bloody satire of the beauty industry and New York City workplace glamour," by former beauty editor E.K. Sathue.
In August, Stuart Neville's Blood Like Mine, "a chilling monster story about a mother and daughter on the run across the Southwest," will be released. Neville is the author of the Los Angeles Times Book Prize-winning novel The Ghosts of Belfast, and has published nine books with Soho Crime.
Other releases from Hell's Hundred, in early 2025, include Our Winter Monster by Dennis Mahoney and The Butcher's Daughter by David Demchuk and Corinne Leigh Clark.