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| Shakespeare & Co.'s store on Broadway at 69th St. | |
A new Shakespeare & Co. bookstore will open on Manhattan's Upper West Side this spring, I Love the Upper West Side reported.
The new store will be located at 2736 Broadway, on the corner of Broadway and West 105th St. It will be the third Shakespeare & Co. store in NYC and the second on the UWS. Unlike other Shakespeare & Co. locations, this store will not have a cafe or an Espresso book machine.
Dane Neller, Shakespeare & Co. owner, described the new store as a "classic independent bookstore," and explained that with so many good eateries nearby, there was "no need" for a cafe.
Neller added that the UWS has a "great book market with good readers who know the brand," and as the new store will be about two miles north of the other UWS store, he was not concerned about cannibalizing sales.
Shakespeare & Co. is eyeing a March opening for the new store.