Shelf Awareness Delivers Indie Pre-Order E-Blast

This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 960,000 of the country's best book readers. The e-blast went to 967,769 customers of 253 participating independent bookstores.

The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.

The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, June 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.

For a sample of the May pre-order e-blast, see this one from the Curious Cat Bookshop, Winsted, Conn.

The titles highlighted in the pre-order e-blast were:

The Briar Club by Kate Quinn (Morrow)
The Bright Sword: A Novel of King Arthur by Lev Grossman (Viking)
The Au Pair Affair by Tessa Bailey (Avon)
The Adventure Zone: The Suffering Game by Clint McElroy, Griffin McElroy, Justin McElroy, Travis McElroy, and Carey Pietsch (First Second)
Bound to the Shadow Prince by Ruby Dixon (W by Wattpad)
The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us by Rachelle Bergstein (Atria/One Signal)
Bury Your Gays by Chuck Tingle (Tor Nightfire)
Nicked by M.T. Anderson (Pantheon)
Slow Dance by Rainbow Rowell (Morrow)
Reckless by Lauren Roberts (Simon & Schuster Books for Young Readers)
The Grandest Game by Jennifer Lynn Barnes (Little, Brown Books for Young Readers)

Powered by: Xtenit