The American Booksellers Association has unveiled the "Indies Take the Gold" summer marketing campaign.
Designed to counter Amazon Prime Days and coinciding with the lead up to the Paris 2024 Olympics, the campaign "celebrates all that indie bookstores take first place in: providing personal book recommendations, supporting community, creating local jobs, relationship building, championing debut and diverse authors, and the all-around title."
Marketing assets, including digital assets, printable posters, and suggested copy, are now available from the ABA. Booksellers are encouraged to promote the campaign on their website, newsletter, social media, and in-store on Prime Days, July 16-17, and use the hashtag #IndiesTakeTheGold on social media.