This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 980,000 of the country's best book readers. The e-blast went to 982,183 customers of 254 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, July 31. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the June pre-order e-blast, see this one from the Books on Main, Friendship, Wis.
The titles highlighted in the pre-order e-blast were:
The Pairing by Casey McQuiston (St. Martin's Griffin)
Hum by Helen Phillips (S&S)
The Palace of Eros by Caro de Robertis (Atria/Primero Sueno Press)
Bite: An Incisive History of Teeth, from Hagfish to Humans by Bill Schutt (Algonquin)
Voyage of the Damned by Frances White (Mira)
Scattered Snows, to the North: Poems by Carl Phillips (FSG)
That Librarian: The Fight Against Book Banning in America by Amanda Jones (Bloomsbury)
The Complete Cook's Country TV Show Cookbook by America's Test Kitchen (Cook's Country)
By Any Other Name by Jodi Picoult (Ballantine)
Wierdest Weekend Ever by Wanda Coven and Anna Abramskaya (Simon Spotlight)
Unico: Awakening by Samuel Sattin, Osamu Tezuka, and Gurihiru (Graphix)
