Following its debut as a pop-up store, All the Tropes Bookstore will open a bricks-and-mortar storefront in Atlanta, Ga., later this summer, What Now Atlanta reported.
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| All the Tropes will open a storefront next month. | |
The store, which specializes in romance books, will open in Atlanta's Kirkwood neighborhood, on the city's east side. The shop will have a "dark Victorian vibe, with lots of black, gold, and deep green and purple" noted What Now, and the inventory will consist of a wide range of romance titles. When it's up and running, the bookstore will also host signings, workshops, and other events.
Owner Kate McNeil hopes to have the store open in time for Bookstore Romance Day on August 17, though construction may end up taking a bit longer. In the meantime, she has been making pop-up appearances at events like the Kirkwood Spring Fling festival and selling books online. One of the store's next pop-up appearances will be at the Kirkwood Wine Stroll on September 20.
McNeil told What Now that prior to the Covid-19 pandemic, she wasn't much of a romance reader. While stuck at home with a lot of downtime, she found herself browsing BookTok, where she saw tons of recommendations for romance titles. She decided to try one out, and was soon "obsessed." Her new passion for romance then led her to finding communities with other romance readers online.
"They're the greatest human beings I've ever met," McNeil said. "I thought, 'I want to have a romance bookstore, I want to connect with people, I want to share my love and theories and all the things with these people.' Honestly, it's the best group."
It took some time, but eventually McNeil found a suitable spot in Kirkwood. "I love my neighborhood. I'm so glad I have a space here."