Hudson, part of Avolta AG, has opened a new Ink by Hudson bookstore at Gerald R. Ford International Airport in Grand Rapids, Mich. Part contemporary bookstore and part self-serve wine bar, the hybrid concept "brings a sense of place to the airport and an experience that is worth arriving early for," according to the company, which operates more than 1,000 stores in airports, commuter hubs, landmarks, and tourist destinations in North America,
The store features local authors, locally made snacks and gifts, and a curated wine list of local vineyards created in partnership with nonprofit organization Michigan Wine Collaborative. Customers can pour a glass of wine--offered on taps activated by an RFID bracelet--and explore the bookshelves.
"Hudson is dedicated to tailoring airport retail and dining to the unique tastes of travelers, offering them additional exploration and discovery during their journey," said Brian Quinn, COO, retail, North America, Avolta. "Our partnership with Michigan Wine Collaborative celebrates the state's rich cultural heritage and local flavors, narrating a compelling story and cultivating a sense of place. Hudson is excited about this distinctive addition to the Ink brand, and for the continued opportunity we see to make the journey as exciting as the destination for travelers by creating unique, hybrid retail and food and beverage experiences."
Brian Lillie, president of the Michigan Wine Collaborative, commented: "Partnering with Hudson on its innovative Ink wine bar concept is a testament to our commitment to showcasing the exceptional quality of Michigan wines. This collaboration not only elevates our local wine industry by offering exposure to both the domestic and global travelers through GRR daily, but also provides an exciting platform for consumers to discover and appreciate the unique flavors and diversity of our region's offerings."
Maria Kim, CFO of the Gerald R. Ford International Airport Authority, added: "Ink by Hudson is an innovative concept that blends literature with local flavors, showcasing Michigan's culinary landscape through collaboration with Michigan Wine Collaborative. We are grateful to our partners at Avolta for their commitment to incorporating local touches into the airport environment to further elevate the guest experience."