The Penguin Random House global corporate logo, which was introduced in 2014 and has featured the company's name between two vertical orange lines, is adding the familiar Penguin logo. The new logo will also be the basis for PRH business services logos such as Library Marketing or Speakers Bureau and will be used in consumer-facing areas like social media. Otherwise, imprint and division logos remain the same, with the Penguin Random House wordmark on the right and the particular imprint or division name and logo on the left. The company noted that the penguin is already used by many PRH companies around the world.
PRH CEO Nihar Malaviya explained, "Brands matter today more than ever, and while our authors and imprints will always be at the heart of our business, the Penguin Random House brand and our mission to create books for everyone are what inspire and unite us. The stronger our brand, the more deeply we can connect with our readers."