This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 920,000 of the country's best book readers. The e-blast went to 919,262 customers of 258 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, September 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the August pre-order e-blast, see this one from Ink Drinkers Anonymous, Muncie, Ind.
The titles highlighted in the pre-order e-blast were:
Grey Wolf by Louise Penny (Minotaur)
Message by Ta-Nehisi Coates (One World)
Revenge of the Tipping Point by Malcolm Gladwell (Little, Brown)
The Mighty Red by Louise Erdrich (Harper)
Framed: Astonishing True Stories of Wrongful Convictions by John Grisham and Jim McCloskey (Doubleday)
The Boyfriend by Freida McFadden (Poisoned Pen/Sourcebooks)
Absolution by Jeff VanderMeer (MCD)
Be Ready When the Luck Happens by Ina Garten (Crown)
The Blue Hour by Paula Hawkins (Mariner)
Dork Diaries 16: Tales from a Not-So-Bratty Little Sister by Rachel Renee Russell (Aladdin)
Twenty-Four Seconds from Now...: A Love Story by Jason Reynolds (Atheneum)
