This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 920,000 of the country's best book readers. The e-blast went to 917,974 customers of 259 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, October 30. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the September pre-order e-blast, see this one from the Yankee Bookshop, Woodstock, Vt.
The titles highlighted in the pre-order e-blast were:
The Serviceberry by Robin Wall Kimmerer (Scribner)
The City and Its Uncertain Walls by Haruki Murakami (Knopf)
Cher: The Memoir: Part One by Cher (Dey Street)
The Half King by Melissa Landers (Entangled: Red Tower Books)
The Author's Guide to Murder by Beatriz Williams, Lauren Willig, Karen White (Morrow)
What the Chicken Knows by Sy Montgomery (Atria)
The Mirror by Nora Roberts (St. Martin's)
To Die For by David Baldacci (Grand Central)
Insignificant Case by Phillip Margolin (Minotaur)
The Bad Guys in One Last Thing by Aaron Blabey (Scholastic)
Games Untold by Jennifer Lynn Barnes (Little, Brown Books for Young Readers)
