Quail Ridge Books, Raleigh, N.C., kicked off the holiday season on Saturday, November 23, with a sold-out storytime (nearly 200 parents and kids) led by Mac Barnett in celebration of his latest picture book, Santa's First Christmas (Viking), illustrated by Sydney Smith. Barnett walked through the store to chants of "Mac! Mac! Mac!", read two books to the crowd, took questions, and signed his books for more than an hour while booksellers led the crowd in singing carols. Barnett, "Santa's friend," created this TikTok for Quail Ridge.